TAFF 2021 holds amid fanfare

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The Organizers of The African Film Festival 2021 TAFF, in Dallas, have defied the odds to hold this year’s edition of the film festival amid fun fare.

The festival, which opened on Tuesday, June 1, climaxed on Friday, June 5, with an awards ceremony, hosted by Kenyan Hollywood actor, Sir Benjamin Onyango on Rootflix.com and Facebook.

The opening ceremony witnessed a beautiful showcase of African cities, landmarks, and awe-inspiring sites, a speech by Waa; featured performances, and finished with a glimpse of the films submitted by presenting previews through trailers received.

Hosted by Waa Musi, filmmaker, and member of the Cameroonian Oscars Committee; the festival continued with on-demand broadcasting of independent films through Rootflix.

The founder of TAFF, Kelechi Eke, said that the organization would continue to adopt innovative moves even after the pandemic to not only make it convenient for viewers to enjoy every film screening at their own pace, but also to have global reach and participation throughout the festival.

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While films were continuously available throughout the festival, Kristeen Kuria hosted TAFF Master Share forums from June 2 to June 4 via Zoom. There were many directors, producers, actors, actresses, promoters, writers, editors, and film distributors in attendance who received valuable information designed to encourage the crafting of strong African films. Topics that were discussed and shared included Art of pitching and funding; Intellectual Property Law in Film and Television; Film Marketing and Distribution. The Master Share workshops were coordinated by African Producers Association in collaboration with TAFF.

Each year, TAFF honors an outstanding prominent player in the African film industry with the African Film Legend Award. This year’s recipient is Ghanaian Sir Kofi Adjorlolo, a veteran actor who began his career as a Musician. He was instrumental in establishing the religious radio station Channel R and was honored in Accra for 30 years of service to the showbiz industry.

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